Looking for an economical way to build a stronger program or advance your career? LinkedIn offers a wealth of opportunities to connect with other health promotion professionals, keep tabs on the latest wellness news and trends, and position yourself as an industry expert — for free.

  1. Stay in touch. LinkedIn is like an electronic business card file that keeps itself organized and current. Having your professional contacts in one place makes for easy networking — you never know when you’ll need them. Opt in to receive LinkedIn updates by email to learn when your contacts update their profiles and status or change jobs. The power of social networking on a professional level can’t be overstated — be open to making introductions for your contacts, and they’ll do the same for you. Most important, make it easy for people to find you by keeping your contact information updated.
  2. Keep current. Join local, national, and international LinkedIn groups for the latest health promotion buzz, research, upcoming conferences, and reviews of new products and services. Popular groups include those related to professional associations, university wellness networks and alumni associations, employer groups, and niches such as worksite health promotion, health technology, or wellness coaching. Start your own group to connect with peers locally or around the world.
  3. Share your experiences and best practices. Was your recent wellness campaign a slam dunk? Post an article or brief description of your program — and lessons learned — in a group discussion or status update. Everyone benefits when best practices are shared; your contacts will return the favor.
  4. Get answers. Need quick feedback or insight? Throw your questions or ideas into a group discussion or set up a brief poll. You can easily get input from your contacts and the LinkedIn professional audience of over 80 million. Search the Answers database for past questions and answers related to your issue.
  5. Contribute. Boost your professional prominence by responding to other people’s questions. In your replies, include a link to your health promotion blog, company website, or other online wellness content you’ve developed.
  6. Search events. Looking for a conference or training opportunity? Click on the More tab, select Events, and use the Find an Event search tool. Choose from online seminars, trade shows and conventions, training sessions, networking meetings — or promote your own event.
  7. Post jobs and recruit. Fee-based services are available to help you find the best and brightest new team members. Post your wellness positions to the LinkedIn Jobs network, or search for candidates who meet your criteria and contact them directly.
  8. Use apps. Find out what your contacts are reading, and share your book list with a LinkedIn app from Amazon.com. You can also choose apps that help you share and track tasks, link with your Twitter feed, sync your blog, or share a presentation.
  9. Enhance your career. LinkedIn makes it easy to create a winning personal profile that grabs the attention of potential employers and clients. Highlight your accomplishments and craft a personal brand by strategically selecting your contacts and groups. Once your profile is up and running, simply click on a link to request recommendations from former employers and colleagues. Use the company pages to research a potential employer, client, or competitor. Search the names of companies you’re interested in to see if anyone in your network is connected to someone who currently works there; if so, ask for an introduction.
Connecting on LinkedIn is a smart professional move for health promotion professionals. To get started, visit the LinkedIn Learning Center.

 

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